10 internet marketing trends important to implement

Mobile first index The importance of displaying your website on users’ mobile devices is one of the key factors. More and more regions, business niches and websites have received this search engine update. The purpose of the update is to show in TOP only those websites that have a good mobile version besides the desktop Read more about 10 internet marketing trends important to implement[…]

 

How to achieve maximum efficiency with Mystery Shopping?

Shopmetrics is a unique platform that helps to achieve the ultimate efficiency and productivity for your business.  Using Scheduling AI you are able to automate your mystery shopping operations and to spend less time managing your company and more time growing it. Mystery Shopper Profiling With “Shopmetrics”, you are able to find the best mystery Read more about How to achieve maximum efficiency with Mystery Shopping?[…]

 

Types of market research: mystery shopping and others

Researches can be divided into two groups: qualitative and quantitative research. Let us stop first at qualitative. There are external and internal types. Among external we have the following researches: focus groups and in depth interviews. Focus group is a small, but demographically diverse group of people and whose reactions are studied especially in market Read more about Types of market research: mystery shopping and others[…]

 

Customer Experience and Customer Service. What is it?

Customer experience is the result of interaction between the company and the customer. The interaction consists of: Customer journey Location/place of interaction “brand touchpoints” (physical, telephone, digital) Environment and atmosphere. Let’s consider Customer Experience from two angles: Customer service Customer service is the provision of services to customers before, during and after purchase. To ensure Read more about Customer Experience and Customer Service. What is it?[…]

 

Mystery shopping : Benefits of high and stable service (Video)

Image and reputation of the company: brand awareness is growing, a reliable image of quality service attracts customers. Financial results: an average check / its amount is increasing, including at the expense of additional high-margin products and services, and cross selling. Customer loyalty and favor increase, owing to: reduced customer outflow; the number of positive Read more about Mystery shopping : Benefits of high and stable service (Video)[…]

 

9 main secrets for high quality mystery shopping

Mystery Shoppers. They are the persons who play a key role in this process. Everything connected with the profile and the way provider chooses the right target audience among shoppers for the client (by income, age, and behavioral factors) is important. The shoppers correspond to the target audience and its buying force. If we are Read more about 9 main secrets for high quality mystery shopping[…]

 

How to improve service quality: the best and most cost-effective tool to measure customer experience

 If you are an owner of medium-sized or large business consisting of several locations, you probably know that it is sometimes very difficult to maintain the same high quality of service in all locations, monitor the work of staff and correct the deficiencies in time. High level of service is one of the main Read more about How to improve service quality: the best and most cost-effective tool to measure customer experience[…]

 
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